WPP Media agency Maxus UK is to open a Scottish division, Maxus Scotland, which will be based in Edinburgh under the leadership of Andrew Dunn, former Managing Director of Mediacom Dublin.
With a team of five supporting Andrew, Maxus Scotland will be offering an innovative, data-driven and technology grounded approach to media planning and buying.
It will provide Scottish businesses access to all the latest marketing technologies; including Maxus Pie, a ‘plug and play’ service that provides small to mid-size brands the same level of data and analytics that has been the preserve of huge advertisers thus creating a single view of their digital customers and their online journeys.
Maxus Scotland is the first networked media agency to open in Scotland for over ten years and will focus on evidenced based activation and smart campaign measurement
Nick Baughan, CEO, Maxus UK says “Edinburgh is the ideal location for Maxus to expand into, it’s a vibrant city with a staunchly international outlook. Scotland has its own distinct consumer and separate media market, so having local specialists on the ground will allow us to not only support the current Maxus client base but also grow our client list here.
Andrew is a proven leader with demonstrable experience of establishing and running a world class media agency. I know he’s hungry to shake up the Scottish media scene.”
Andrew Dunn, Managing Director, Maxus Scotland says “Maxus’ technology-based, straight-talking, data-centred approach will be a breath of fresh air for the Scottish marketing and communications industry.
Our research shows that over 90% of Scottish businesses are going through technology-based change but only a quarter feel able to cope. And with now a time of peak transformation, a degree of uncertainty and boundless opportunity, the timing is absolutely right for a new entrant to the market and one which understands not only the pace of change but also the direction of travel.
Our offering is designed to use technology and data coupled with creative flair to ensure clients achieve the most effective use of their marketing budgets.”