Standing out from the crowded media landscape, a new marketing technology – the iWalker – a revolutionary roaming experiential digital signage platform – has just been launched by Scottish media pioneers, Nomadix Media.
What makes the iWalker system ground-breaking is its ability to reach consumers and deliver content into their hands when they are most responsive and measure audiences using facial feature detection technology.
Mark Evans, CEO and founder of Nomadix Media, said: “Our plan is to establish global networks of iWalkers within high footfall retail destinations like shopping malls, where advertisers have found it increasingly difficult to reach and engage specified consumers effectively.
“We are aiming to be the first ‘pay per eye’ automated Digital out of Home network in the world where customers only pay for who views the content.
“Our new network will be the most precisely targeted Out Of Home platform there is. We have launched the future of targeted interactive media.”
The new iWalker also offers unique interactive ‘Bridging capability’ to allow instant connectivity with iWalker screen content via mobile phones to drive instant rewards and promotions, redeemable both online or in-store.
Nomadix has already established international partners in Columbia, South Africa, Brazil and France which are upgrading their existing systems to the new 2017 iWalker technology.
With recently granted full US and European Patents, Nomadix Media is seeking investment over the next few months to accelerate its international growth plans.
Previous prototypes of the iWalker have seen use at the 2014 Commonwealth Games, and have been utilised by global brands such as BT and Mastercard and public sector bodies including Police Scotland and the Scottish Government.