Edinburgh-based fintech company, Sustainably, is launching its Round Ups beta at Startup Grind Europe, in London on 14 June, as one of the top 25 startups at the event.
Round ups is a new product targeting the growing demand for a new way of living and giving, so individuals can change the world just by living their busy lives.
Round ups helps busy consumers give to their favourite charities by rounding up their spare change every time they shop, with total privacy, transparency and control.
The new product is a new way for charities to reach new audiences, re-activate lapsed supporters and re-engage existing supporters, but Sustainably will not share donor data with its charity partners.
Loral Quinn, co-founder and CEO of Sustainably says: We want Sustainably customers to able to donate on their terms, privately and anonymously, with complete control so they can track their impact in real time, pause or change their donation whenever they like, and they will never receive unwanted direct mail, phone calls or texts.
Sustainably is a social good technology company, helping socially conscious consumers and businesses make an impact every day.
They are targeting socially conscious consumers, charities looking for an innovative way to fundraise, and for businesses who want to increase the visibility of their corporate social responsibility programmes.
Sustainably was launched in response to demand for increased trust and transparency in the charity sector, an increase in socially conscious consumers who want a better giving experience, and pressure on companies to deliver value and visibility across their corporate social responsibility programmes.
It's round ups product was built initially with Monzo Bank customer data, leveraging the latest innovations in fintech, and is in the process of adding other banks now.
It has already partnered with some local and national charities and is in discussions with several of the largest global charities and multi-national conglomerates. It plans to launch the beta of its socially responsible ecosystem over the summer so businesses and retailers can match donate with their customers and employees in real time, scaling in the UK, then in the US over the next 12 months.