Nathan McGregor
Nathan McGregor

Staff promotion sees Juggling Swords eye overseas expansion

Edinburgh based content marketing and PR agency, Juggling Swords, has promoted digital marketing executive, Nathan McGregor, 24, to Head of PR and Content.

Nathan says: “It’s a great honour to be given this position within the company. I hope to repay the Directors trust in me by taking the company to the next level.

“There’s a lot of similarities between the Directors and I. We are fortunate enough to share the same vision for the company; as well as having the overall passion for the industry.”

Graduating with an honours degree in Public Relations and Marketing from Queen Margaret University in 2015, Nathan learned his trade from a variety of Edinburgh PR agencies. Most notably and recently, The BIG Partnership, where he worked on a variety of corporate clients during his time there.

Juggling Swords co-founder and CEO John Durrant explains: “This move was a no-brainer for us. Nathan has helped on a variety of business projects for us including events, new business leads and successful PR campaigns.

“It’s a big move for any company to look overseas, but we are very confident in leaving our Edinburgh HQ in Nathan’s skilful hands.”

Juggling Swords was founded in May 2014 by husband and wife team John Durrant and Desiree Durrant who spent a combined 30 years in media both in the UK and Australia and New Zealand.

John continues: “Content marketing continues to become more crucial to marketing plans all over the world, as companies discover its power.”

Nathan will head up the Edinburgh office as the company boasts a team of 6 with experience in PR, social media, marketing and web design.

John and Desiree will be relocating to Adelaide with an eye on expansion as they look to formulate a base there and open their second office.

Juggling Swords has an impressive client list including Paddy Power, Shelter Scotland, Taymouth Marina, VMH Solicitors and Miigen.