“You are from Scotland? We love Edinburgh”.
This was the line that greeted me on a recent trip to Dubai – yes, as the founder of Scottish Business Network, life is a hard slog.
It is indeed wonderful that Edinburgh is such a pull to tourists but how do we encourage our visitors to explore more of Scotland than our capital city?
This was one of the challenges set by Transport Scotland in the Scottish Government's CivTech accelerator. And it was a challenge taken up by Iain McNeill at Whereverly.
Having spent a successful career in the world of digital, Iain had the concept of developing an app based solution which would capture the “true” Scotland and present this in a unique way, to encourage some of our 3,270,000 annual visitors to experience life beyond the beauties of our cities.
The initial challenge was focused on encouraging visitors to find hidden tourist gems off the beaten track, whilst driving along the A9 North. Iain’s unique solution was to work with local storytellers, musicians and local tourism groups to develop the most amazing content.
Don’t believe me? you can access the Highland Discovery app for free here https://goo.gl/kV2Rc4 and listen to the likes of:
- The tale “The Ghost of Culloden”
- Sing along in delight with Pitlochry Primary School as they sing “Coulters Candy”
- Be reminded of our history with Tales of Robert The Bruce and The Stone of Destiny
Iain will be representing Whereverly at February's Scottish Business Network event in London which will be held at Silicon Valley Bank’s offices in Finsbury Park on Feb 20th.
Russell Dalgleish is serial entrepreneur, strategist, keynote speaker, board advisor, exec and non-exec director and the founder and Managing Partner of Exolta Capital Partners.