MT Rainey
MT Rainey

Inaugural shortlist gives Nod to Scotland’s creative talent

The Nods, Scotland’s newest set of awards for the creative industries, has announced its first-ever shortlist, comprising 17 honours and more than 80 nominations.

The inaugural set of nominees includes a broad range of organisations, with strong agency representation from the likes of Leith, Whitespace, Frame, Mearns & Gill, Radiator, Carat, and Front Page. The shortlist also comprises brands of all shapes and sizes, from household names such as Royal Bank of Scotland and Irn Bru, to the Lyceum and Scottish Ballet in the arts.

MT Rainey, chair of the judging panel, founder and CEO of advertising agency Rainey Kelly Campbell Roalfe, past chair of Th_nk, and current deputy chair of Channel 4, said: “It’s incredibly encouraging to see so many nominations in our first year – it’s testament to the breadth and depth of creative talent we have in Scotland. Many of these brands will have been waiting for an opportunity to display their work for years, and The Nods is the long overdue platform on which they can do exactly that. I’m absolutely thrilled to support these awards and look forward to examining these creative entries in finer detail during the weeks that remain.”

A joint venture between Lux Events and Crak Marketing, The Nods take place on 26 April 2018 at Barras Art and Design (BAAD), Glasgow.

Sponsored by STV, and Jura, the awards are made up of three main categories – Great Creative Work; Brilliant Creative Agencies and Organisations and Amazing Creative People. Within each category individual awards will be given to a host of campaigns, organisations and people including: brand experience, out of home, PR, creative communications agency of the year, client of the year, best communications creative and best creative entrepreneur.

MT Rainey is joined on the judging panel by high-profile marketing figures, including Spain’s Gonzalo Figari, a Cannes Lion judge; Helio Soares of Portugal and Lorenzo Shakespear of Argentina.

The awards also have a number of founding supporters from across the creative sector, helping to drive the mission of awards for creatives by creatives.

Full shortlist for The Nods 2018:

(Campaign/Client/Agency – Alpha order by campaign name)

THE WORK

Best TV

  • Brave By Nature for Highland Spring by Whitespace
  • Flower for Cervical Cancer by Leith
  • Going to Be for SAMH by Frame
  • Notes from RBS by Leith
  • STV News App by STV Creative
  • Unbelievable Stuff from Irn Bru by Leith

Best Out of Home

  • European Championships 2018 by Front Page
  • Get Nose to Nose for Royal Highland Show by Whitespace
  • Glasgow and Edinburgh Folk for Whyte & Mackay by Punk
  • It makes no sense for Irn Bru by Leith
  • Live creative testing for Subway by Mediacom
  • Trainspotting T2 by Leith

Best Press

  • Eggs for Road Safety by Leith
  • Keeping you Safe for RBS by Media Scotland
  • Obama Talk for RBS by Leith
  • Plant Integrity Management by Mearns & Gill
  • Scottish Women’s Football by Media Scotland

Best Radio

  • Birthday for Scotland Fire and Rescue by STV Creative
  • Morning Fails for Subway by Mediacom
  • Open to Fostering by Glasgow City Council
  • Road Safety Mobile by Leith

Best PR Campaign

  • Bearport for Glasgow Airport by Frame
  • Lion Detector for Whyte & Mackay by Wire
  • Love QC for Queensferry Crossing by The Big Partnership
  • Uniting Excellence for The Macallan by Edrington
  • Sniffing and Swirling to the Gold for Graham’s The Family Dairy by Wire
  • Yes T Can for Tennent’s by Wire

Best Print Design

  • Alice and Wonderland for the Lyceum by Whitespace
  • Annual Report for Mactaggart & Mickel by Wordpicturestory
  • Give Your Litter a Lift for Keep Scotland Beautiful by Frame
  • Glasgow and Edinburgh Folk for Whyte & Mackay by Punk
  • Little Betters for Air New Zealand by Front Page
  • Remarks by Barack Obama by Offshoot Design

Best Digital Design

  • Every Aspect Accomplished for LS Productions by Whitespace
  • Scottish Opera Website by Frame
  • Scotland VR for VisitScotland by Whitespace
  • Triumph by Freak Films
  • Wendy Morrison Website by Radiator
  • Royal Highland Show for RBS by Leith

Best Brand Content

  • 360 Outdoors for VisitScotland by Whitespace
  • Bouncers for RBS by Leith
  • Irn Bru Social by Leith
  • Passenger Safety for Calmac by Frame
  • World’s End by STV Creative
  • #ScotE4 for VisitScotland by Carat

Best Brand Experience

  • The Factory Experience for Terex by Studio LR
  • Interactive Touch Table for Studio B by Whitespace
  • Lion Detector for Whyte & Mackay by Wire
  • Prides for RBS by Leith
  • Scotland VR for VisitScotland by Whitespace
  • The Curve at Piccadilly for Zolanda by Mediacom

Best Social Good Campaign

  • Bad Romance for Scottish Government by Leith
  • Dad Up for Father’s Network Scotland by Punk
  • Flower for Healthier Scotland by Leith
  • Organ Donation for Scottish Government by Leith
  • Vote for Support for MacMillan by Whitespace
  • Festive Fight for Zero Waste Scotland by Lux the Food and Drink Agency

THE PEOPLE

Creative Entrepreneur of the Year

  • Alice Will and Mhairi MacLeod of Lux the Food and Drink Agency
  • James and Louise Rusk of Rusk and Rusk
  • Marie Owen of LS Production

Young Creative of the Year

  • Callum Milligan of Radiator Digital
  • Campbell MacKenzie of Frame
  • Christina Giannakau of Always Be Content
  • Mark Walters of Front Page
  • Mhairi MacLeod of Lux the Food and Drink Agency

Best Designer

  • Daniel Hielsen of Frame
  • Mark Hume of Frame
  • Mark Wheeler of Studio LR

Communications Creatives of the Year

  • Alice Will of Lux the Food and Drink Agency
  • Brian Tonner and Robb McAulay of Leith
  • Chris Watson and Rufus Wedderburn of Leith
  • Jim Swan and Sam Muir of Leith
  • Pam Scobbie of Wire

THE ORGANISATIONS

Creative Client of the Year

  • Irn Bru
  • RBS
  • Scottish Ballet
  • Subway
  • Scottish Children’s Lottery
  • Whyte & Mackay

Design Agency of the Year

  • Front Page
  • Studio LR
  • Whitespace

Creative Communications Agency of the Year

  • Frame
  • Leith
  • Lux – the Food and Drink Agency
  • STV Creative
  • Whitespace
  • Wire