Accounting software solutions provider, FreeAgent, has appointed Nick Longden as VP of Sales to help spearhead its growth strategy within its Accounting Practice Division.
Formerly VP Fintech, Mobile & Connected Devices at Mobica, Nick will be responsible for maximising growth and further boosting FreeAgent’s reputation in the accountancy practice sector as it seeks to maintain and build its market presence in this important market.
Nick’s appointment at FreeAgent comes after a two-decade long career in the accounting software industry, where he has worked for major companies including Sage, Xero, CCH and Pegasus.
This announcement highlights the Group’s continued focus and investment to scale-up customer acquisition with a particular emphasis on accountancy practice customers which was outlined as a key part of the Group’s growth strategy at the time of Admission to AIM.
Ed Molyneux, Founder and CEO of FreeAgent, commented: “We are delighted to welcome Nick as our new VP of Sales. A veteran of the accounting software industry, Nick was involved at the very start of the cloud and SaaS revolution and has worked with some of the leading names in the industry. With over 25 years’ industry experience his credentials speak for themselves and his experience will be invaluable as we execute on our growth plans.
“With the imminent arrival of Making Tax Digital, accountancy practices are increasingly important partners for FreeAgent and our ongoing partnership with NatWest and Royal
“Bank of Scotland has cemented our position as the best solution for small and micro-businesses.
“With Nick at the forefront of our sales team, alongside Kevin McCallum who steps into the new role of Chief Commercial Officer (CCO) to lead our efforts in the Open Banking and wider FinTech space, we are doubling down on our support for these important channels to introduce even more business owners and their accountants to the benefits of FreeAgent in the coming years.”