Dentsu Aegis Network joined forces with FinTech Scotland to showcase the significant progress being made by technology-driven finance companies at an event in Edinburgh last night (16 March 2018).
The event, held ahead of the UK FinTech Week (19-23 March), welcomed guest speakers from companies across the burgeoning sector including Ultimate Finance and Orca.
Ultimate Finance has transformed itself from a traditional B2B lender to one delivering revolutionary digital services.
Dentsu Aegis Network Edinburgh worked with Ultimate Finance to deliver a marketing campaign precisely targeted at UK SMEs. Last year Ultimate Finance lent record-breaking amounts to UK businesses in 2017, up 47 per cent on the prior year. This was highlighted in a case study presented to guests which showed how the company achieved nearly 300 per cent growth in quote forms returned since working with the agency.
Ron Robson, CEO of the lender said: “Ultimate Finance has transformed from a traditional B2B lender into a successful fintech company. We launched new digital products including the fastest business loan in the UK during Brexit – and achieved a positive ROI in year one. We have proved that the digital, direct-to-consumer business model is working.”
Orca is a peer-to-peer (P2P) lending specialist which recently opened an office in Edinburgh. The company, which offers analysis of P2P lending opportunities to subscribers, is set to launch a new P2P investment platform which allows investors to invest across multiple P2P platforms from the Orca site. At launch, Orca will offer investors diversified P2P investment portfolios built from Orca’s research capabilities. The firm raised £280,000 in seed funding last year and expects to launch a second funding round soon.
Iain Niblock, CEO and co-founder of Orca, said the company returned to Scotland late last year after establishing its first office in Belfast.
He said: “We moved Orca to Scotland because it is home, but also because it has a depth of financial and technology skills and support that means it is an excellent environment to build a world class team.”
FinTech Scotland was born of a joint private and public sector initiative to secure Scotland’s place as one of the world’s leading fintech centres.
Stephen Ingledew, CEO of FinTech Scotland, said: “In Scotland, we have depths of experience in finance sector specialities, including banking, asset management and insurance. Combined with Scotland’s rich technology eco-system, which is underpinned by coding expertise, the universities and a host of tech companies, makes it uniquely suited to creating a global hub of fintech.”
Anneli Ritari-Stewart, Managing Director of iProspect Edinburgh, the digital performance agency of Dentsu Aegis Network, said: “Our work with Ultimate Finance delivered excellent return on investment in a campaign which grew awareness of its brand and drove business performance thorough leveraging technology and personalisation to make sure that we targeted the right audience at the right time with the right message.
“Dentsu Aegis Network aims to become the agency of choice for companies in the sector. Our global reach and expertise in delivering personalised customer interaction at scale is uniquely suited to enabling fintech companies to target customers around the globe.”