Edinburgh-based PingGo, a media engagement platform for high growth companies has secured investment of £30K from the Seed Haus and a six month residency at the prestigious pre-seed tech incubator.
The funding will be used to accelerate development of PingGo's media search engine and grow its international customer base. The company will use its time in the accelerator to access the depth of experience, skills and knowledge of the SeedHaus Partners, refine the existing product and prepare for its first funding round.
Seed Haus Partners include Alistair Forbes, James Watt of BrewDog, Gavin Dutch, Paul Walton, Judy Wilson, Rob Dobson, Paddy Burns, Chris van der Kuyl, Paul Davidson and Sir Tom Hunter.
Seed Haus, co-founded by Calum Forsyth, CEO, and Robin Knox, Chairman, fills a very real gap in the startup ecosystem and represents one of the only Scotland-based organisations built on private equity that supports startups at the pre-seed stage.
Calum Forsyth, CEO of Seed Haus said: “Seed Haus invests in talented founders with deep domain expertise. Sarah is an expert in her field, an accomplished business owner, and has a fantastic product already in the hands of users. We are thrilled to be working with the PingGo team and look forward to growing the business together.”
Since late 2017, the number of applications to join the six month Seed Haus programme has peaked at over 230. Ultimately, only three successful applicants were selected for investment from this round of applications, following a strict recruitment process.
Sarah A Lee, CEO and Founder of PingGo said: “This opportunity puts us in a powerful position where we will flourish. Everything about Seed Haus is geared towards nurturing early stage startups and giving them the space and light they need to grow. As a solo founder I am particularly grateful for the environment this creates for me.”
PingGo has plans to recruit four members of staff over the next 12 months and is now focused on preparing for launch of a news ‘match-making' service which will pair press releases with key influencers in the media writing on a specific subject.
This marks a significant change in the way that journalists source news and will make it possible for news that would not normally make it through the constant stream of press releases from traditional media databases, to get the attention of news desks and as a result to be published.
PingGo was launched in 2017 in response to a move towards the automation of business processes and a lack of affordable PR services. With customers in the UK, Europe and the US, PingGo helps companies to build reputation, create credibility and increase brand visibility in mainstream business media.
The company provides users with press release writing, news planning and media engagement tools. PingGo works by asking the user first to choose a press release and then to answer questions about their company – what it does and why it matters.
The software then processes the answers and formats them into a press release for the user to edit and share with colleagues before signoff. The user is then invited to build a media list of journalists writing about their industry and to engage one to one with them – forging the critical relationships that will result in sustained media coverage for the company as it grows.