An award winning independent dental firm is celebrating further expansion in Perthshire after completing the buyout of the firm Smiles Dental in a six figure take over.
Infinityblu Dental Care and Implant Clinic, established by a Scottish Young Dentist of the Year winner, Chris Barrowman, added a Dunkeld practice to its successful Pitlochry base last Spring purchasing and setting up from scratch for a figure just short of £400,000. After agreeing to buy out current Smiles dental owners Bruce Duguid and Caroline Bayles, the company has now added two further practices, in Crieff and Auchterarder.
Infinityblu Dental Care owner Barrowman, who lives in the area, has been eyeing further opportunities in Perthshire for some time following the successful business’ 10th trading anniversary.
Sellers Duguid and Bayles, as well as all current dentists and local staff in Crieff and Auchterarder, will remain in post as the practices switch to the Infinityblu brand.
One new associate dentist post will be created immediately across the group, with more likely, and the company – which now employs over 40 staff – hopes to double the turnover of both new practices within 24 months.
Neither practice has been actively marketed for some time, and customers will now receive an expanded range of dental treatments, including a full in-house implant service and orthodontics.
“These practices are already working well and providing a very high standard. They are in great locations and both have lots of potential for growth. What we will be doing is adding to the range of treatments available for the patients and taking things up a level with our customer service philosophy,” said Infinityblu owner, Chris Barrowman, who aims to hold true to the company’s community approach.
“Although we now have four sites, we are the opposite of a corporate dentistry firm,” he said.
“What our customers have responded to is the individualized care and attention they receive. Our website and social media testimonials over the past 10 years are testimony to that.
“It is all about customer care. You need to spend time with the patients to find out what they want and not what you think they want. It is that mindset which draws me to Crieff and Auchterarder because the dentists there work that way, too.”
The immediate goal at the new practices is to clear existing waiting lists, freeing space for new customers to register and with dental lists open in all four practices for new NHS and Private patients, there is sure to be a large footfall.
The acquisition of the two practices is a further mark of progress for a firm which started in a former fruit and veg store in Pitlochry ten years ago.