A new gift card has launched by Crieff Succeeds BID in an initiative designed to boost local businesses and ensure money stays within the town's economy.
The Crieff Card allows recipients to spend in a range of town businesses, with an extremely encouraging number already registering an interest and many more expected to get involved.
The Mastercard-based gift card works in the same way as store gift cards but can be used across the whole town.
From mid-May, it will be available to buy from either the Red Squirrel Café, Fun Junction or online at a dedicated website.
With similar schemes elsewhere in the UK, there is strong evidence of additional spend, with cardholders spending more than the card's value.
Karen Christie, owner of Fun Junction and Paul Attewell, owner of The Red Squirrel Café, helped launch The Crieff Card with Neil Combe from Crieff BID.
Karen Christie, of Fun Junction, said: “We are delighted to play such a crucial part in this scheme. Being great believers in promoting the ‘Shop Local' ethos and encouraging independent businesses and the town centre to thrive, we think this initiative will really succeed at doing both.”
Paul Attewell, of The Red Squirrel Cafe, said: “Being one of the first businesses to offer a point-of-sale in the town gives us a great reason for more people to not only visit us, but to also cross-promote the local businesses in Crieff.”
Neil Combe, Manager of Crieff BID, said: “We're expecting the cards to become a popular birthday present or a simple way to say thank you for a good turn. We also think they will help take the pain out of Christmas shopping, with all the signed-up businesses benefitting.”
Stickers will be displayed in the windows of the businesses that accept the card.
The BID will also promote the card as a great gift for people who live elsewhere but have relatives or friends in Crieff. They will be able to go online, order The Crieff Card and have it sent to a local address.