Scottish beer brand Brewgooder has secured a new UK listing with Tesco that will significantly advance its mission to bring clean water access to one million people.
Representing its biggest ever listing deal to date, the agreement will see the social enterprise supply single bottles of its popular Clean Water Lager to 481 Tesco stores across the UK, adding to its existing nationwide supermarket listings in ASDA and Co-op stores.
Launched in March 2016, Brewgooder donates 100% of its profits to fund clean water and sanitation projects in developing countries. To date, it has helped over 40,000 people across Malawi gain access to clean water. Now thanks to this new Tesco deal, Brewgooder plans to expand its clean water initiative into a second country, Ghana, in 2019.
By the end of next year, the brand hopes to have helped over 100,000 people gain consistent clean water access. Tesco customers will now have the chance to ‘Drink Beer, Give Water’ and help contribute towards this ambition.
Alan Mahon, founder of Brewgooder, said: “This deal marks another major milestone for Brewgooder and brings us closer to achieving our overall mission: to provide clean water to one million people.
“We’re really looking forward to involving Tesco and its customers with our mission. Our lager is a crisp, fresh tasting beer that has proven it can compete against the industry heavyweights on taste, but it also has the power to make significant social impact – just from people choosing to enjoy our beer at home or in a bar.
“Our journey so far has been incredible: growing from a team of one to seven in two years; brewing and selling over one million cans and half a million pints of our lager; and achieving listings with some of the UK’s biggest retailers. It’s because of our loyal drinkers and retailer support that we’re now able to look at extending our operations into Ghana and work to bring clean water to even more people across the world.”
Single bottles of Brewgooder Clean Water Lager will be available to purchase from UK-wide Tesco stores from 13 September 2018. Both cans and bottles are also available in UK-wide ASDA & Co-op stores, along with hundreds of pubs and bars all over the country.