Neil McLennan: Leadership – it is everywhere but, what really is it?!
“Leadership crisis”, Leadership race”, “leadership needed.” It is everywhere. From Donald Trump to Phillip Green, from Nicola Sturgeon to Michelle Mone OBE from Corbyn…
Bill Jamieson: Is CBI Scotland really fit for purpose?
What is the point of CBI Scotland? Does it have a voice? And, if so, for whom does it speak?
Searching questions, but ones surely…
Clare Scott: The three Cs of effective business communication
Communication’s easy isn’t it? After all, most of us communicate in various ways on an everyday basis. Yet, while it’s a natural and intrinsic…
Top three challenges start-ups face – and how to overcome them
There’s no doubt that starting a business is hard – working long, unsociable hours isn’t exactly what most people would call fun.
But as an…
John Durrant: Why getting it wrong can be a good thing in digital marketing
When you’ve invested a serious amount of time and money in your online marketing and you don’t get the results, it can be frustrating…
Julie Mitchell-Mehta: How Search Engines Work
If there’s one area of business most people find confusing, it’s getting their website found in search engines. Countless hours are spent looking for…
John Durrant: Why you should throw your smartphone in a bucket of water
I’m back from a week’s holiday and it feels good because I’ve just had the longest sustained period without a smartphone in my hand…
Clare Scott: Self-employment myths exploded
“You work for yourself? Wow – that must be lonely/daunting/challenging.” Over the past 12 years, I’ve heard lots of variations on this theme. And…
John Durrant: Without buyer personas your content marketing is screwed
Content marketing is the new rock ‘n’ roll of digital marketing and everyone wants a piece of the action, which is great, but you’re…
Julie Mitchell-Mehta: How to Generate Leads from Your Website
Last month I introduced the idea of Inbound Marketing and using content to generate leads for your business.
What is a Lead?
We consider a lead…
Craig Buchan: The continuing journey of Qpal
I sat with great expectations of becoming a frequent blogger back in April after I put the finishing touches to my first chronicle, Coming…
Gavin Bell: Three reasons why Scotland is a great place for start-ups
As a business owner, I’ve been able to see at first hand why so many people love this country.
I launched my digital marketing agency…
Mike McGrail: The current state of play in the Scottish Tech Scene
Since the turn of 2016, I’ve been fully immersed in the Scottish technology scene after joining EdTech startup, Administrate as Marketing Director.
Previous to this…
Gavin Oattes – Decisions Decisions
An old teacher of mine once asked me, "if there are ten birds sitting on a washing line and five decided to fly away,…
Fin Wycherley – What’s driving the Scottish creative industries?
By all government statistics, the creative industries are thriving. However digital disruption is transforming the rules of the game and challenging practitioners, and companies,…
Rene Looper: Is it the end of Twitter?
There are some unwelcome signs that not all is well with Twitter, the San Francisco based social media platform that was founded by Jack…
Start: John Durrant co-founder of Juggling Swords – after 24 months
Just over two years ago John Durrant, co-founder of Juggling Swords, an Edinburgh digital and content marketing agency set up his new company.
To mark…
Jackie Waring – Learning How to Conquer Everest
‘Controlling fear, self-belief and perseverance’. This is what it takes to conquer Everest. Wise words from Mollie Hughes, who at 21, was the youngest…
Julie Mitchell-Mehta – An Introduction to Inbound Marketing
"Inbound marketing" gets repeated on a regular basis in marketing news and blogs. But what exactly is "Inbound marketing"?
We asked local marketing expert Julie…
Claire Kinloch – Spring clean your digital presence
With the summer tourism season fast approaching, it’s not just your premises that needs a spring clean, but your online brand as well.
As more…
Sandy Kennedy – What does an Entrepreneurial Scotland look like…?
By Sandy Kennedy, Chief Executive of Entrepreneurial Scotland.
For those of you new to Entrepreneurial Scotland, we’re at the forefront of something really important here…
Michelle Robinson – Five steps to generating digital intrapreneurs in the workplace
The phenomenal growth and abundant talent found in Edinburgh has led it to be the primary destination within Scotland to attract and develop young,…
Jim Duffy – What does an entrepreneur look like?
Since starting Entrepreneurial Spark in 2011 I’ve worked with over 700 entrepreneurs across all sectors.
It’s a funny word ‘entrepreneur’, and something which has a…
Alasdair McGill – What does Customer Experience mean?
Over the past 18 months, the term ‘Customer Experience’ has become more widely used in the business press. You’ll see articles on Facebook, and…
Jackie Waring Column – California Dreaming…
A drive down Sand Hill Road in California a few weeks ago with a leading lady from the US business angel community inspired me…
Claire Kinloch – Swings and Roundabouts
Starting your own company can be both exciting and daunting and I wonder now if the constant balance of “feast” or “famine” ever really…
Calum Forsyth: Learn the Right Lesson — what being a PhD Scientist has allowed me to…
I have encountered many great people over the course of my career and this is predominantly attributed to the fact that I have been…
The startup experience with Company Connecting Part One: – What is a Start up?
When I started Company Connecting, I never thought of it as a ‘Start up’. I had several ideas for a business and key for…