What is PR? And how is it different from marketing? Do you need a PR agency if you are an SME – or can you do it yourself?
Tips for how to promote yourself in a crowded market place locally, regionally nationally and internationally
Beverley Tricker is the managing director of Tricker PR, Scotland’s Outstanding Small PR Consultancy (Chartered Institute of Public Relations) and as a good Aberdonian believes that low budget does not necessarily mean low impact when it comes to business spend on PR whether you are a engineering company, a rum distiller or a charity.