Laura Sutherland of Aura PR. Image credits: Martin Shields Photograhy

Laura Sutherland: Volunteer social capital – organisations need to build it

I've served as a volunteer on many committees, including the Women of Influence committee and the Chartered Institute of Public Relations (CIPR). Being a volunteer, you must be passionate about the organisation you're volunteering for,…

Left to right are Fiona Burnett and Susanna Freedman of Brand Insiders

Brand consultancy launched by Scottish marketing and communications specialists

Marketing specialist Susanna Freedman has launched a new consultancy in partnership with former colleague and brand strategist Fiona Burnett focused on employer brand. Tsuko, the company previously founded by Susanna Freedman was acquired by London…

Martin Jordan (Innovation director at Equator) and Dr Ewelina Lacka (Lecturer in Marketing)

Innovative academic and industry partnership helping close digital skills gap

A collaboration between marketing agency Equator and the University of Strathclyde is playing a major role in delivering career-ready graduates for the digital marketing industry. Nearly 150 students recently completed the university's postgraduate elective course on…

From left - Jacquie Boyd-Coleman & Laurna Woods

Beattie appoints new MD to drive business south of the border

Beattie, the creative communications group, has appointed Jacquie Boyd-Coleman as managing director of its offices in London, Essex and Cornwall. The appointment was announced as the agency celebrated her 15th anniversary with the company. She…

Iain Pope

Former Daily Record head of digital news joins Stripe communications

Former Daily Record Head of Digital News, Iain Pope, has joined Stripe Communications in the newly-created role of Editorial Director. Pope, previously also digital intake editor for STV and assistant news editor of The Scotsman…

Bill Gaughan

999 Design celebrates 35 years of award-winning work

Brand agency 999 Design is celebrating its 35th anniversary – just two months after it won its 15th DBA design effectiveness award. The full service communications agency launched in Glasgow in May 1982 with the…

Kim Ironside

Hat-Trick of Appointments for Genoa Black

Genoa Black has added to their growing team with three key appointments across  the Aberdeen and South Queensferry offices. The new additions come at a time of significant growth for the marketing company, who achieved…

Rene Looper

Professional Digital Marketing Diploma now available in the Highlands

Aberdeen-based Nicholson Solutions, the only Digital Marketing Institute Education Partner in Scotland, has teamed up with Inverness company Tuminds Social Media to expand the delivery of the training courses to Inverness and throughout Scotland. Developed…

Kate McKay (left) joins Korero as Creative Associate, with Alison Ellis, Director of Korero

Korero Eyes Further Expansion With Senior Appointment

Korero, the Aberdeen-based strategic PR and communications firm, has further expanded its team with the appointment of creative associate, Kate McKay. Kate, who specialises in helping businesses achieve their growth objectives through a design-led approach,…

Julie Mitchell-Mehta

Julie Mitchell-Mehta: The Inbound Marketing Magic Wand

Inbound marketing agencies use a mix of skills and tools to help clients achieve their aims. Our skills include design, content creation, technical knowledge and planning but, sadly, our toolkit doesn’t contain any magic wands.…

The Perceptive Communicators team

Perceptive Communicators continues growth with hat-trick of client wins

Glasgow-based specialist communications consultancy Perceptive Communicators is continuing to grow after adding three new clients to its portfolio. Perth & Kinross Council has appointed Perceptive to deliver an integrated media relations and social media campaign…

Mark Kemp

Aberdeen design agency nominated for prestigious design awards

Aberdeen-based brand agency, FortyTwo Studio, has been shortlisted in both the Design Craft and Packaging categories at the prestigious The Drum Scottish Design Awards, due to take place next month in Glasgow. The nomination came in…

Phil Holt: Online tools to improve client communication

  If you are involved in project management, there are a number of collaborative tools you can use to improve communication between your project teams and clients. Trello for project management and client support Trello…

The iWalker in action

Nomadix Media launches new iWalker

Standing out from the crowded media landscape, a new marketing technology - the iWalker - a revolutionary roaming experiential digital signage platform – has just been launched by Scottish media pioneers, Nomadix Media.   What makes the iWalker system ground-breaking is its ability to reach consumers and deliver content into…

Edinburgh bioQuarter

Edinburgh bioQuarter develops marketing team with double appointment

The Edinburgh bioQuarter, a partnership between Scottish Enterprise, City of Edinburgh Council, NHS Lothian and the University of Edinburgh has appointed David Ridd and Jennifer Thwaites as the first members of a newly established programme…

From left - Lally Wilkes- Head of PR Elaine Fee - Account Director John Morrison -MD Hannah McNeill- Account Exec Susie Fraser - Associate Director

Morrison Media plans growth after rebrand

Morrison Media Strategies has celebrated its fifth year of business with a full rebranding which includes a new name, website and office address. The company will now be known as Morrison Media to reflect the…

Nicholson Solutions brings Professional Diploma in Digital Marketing to Aberdeen

Nicholson Solutions, exclusive Scottish providers of the Professional Diploma in Digital Marketing, in association with the Digital Marketing Institute, launch the first open Aberdeen based Diploma course on 8th May. The Scottish Qualifications Authority accredited…

Laura Sutherland : The difference between paid and earned media

Aura PR’s Laura Sutherland looks to explain the difference between paid and earned media and why the distinction is important when working with the media and on social media. Particularly if you work in a…

Phil Holt: Start-up website tips

Every ambitious start-up needs a website and all efforts, no matter how small, should be well-planned and flawlessy executed. We've outlined some basic steps to creating a functional, usable website that will help get your…

Phil Holt: Tips for planning your start-up website

Every start-up company needs a functional, usable website to showcase their product to stakeholders and potential new customers. Here are some steps to getting your business idea online. SEO keyword planning Research keywords on SEMrush…

Tennis legends return to Scotland for the Brodies Invitational at Gleneagles 

Tennis legends are returning to Scotland this summer to compete at the Brodies Invitational at Gleneagles - a two-day tennis extravaganza which, for the first time, will be part of the prestigious ATP Champions Tour.…

Glen’s Platinum Vodka to invest millions in new UK campaign

Glen’s Platinum Vodka is investing over £1.5 million annually in an extensive new promotional campaign that will include premium outdoor advertising across the UK. The campaign will feature on Forrest Media’s out of home estate…

Sarah Lee

Automated PR service launches in Scotland to target global startup market

PingGo, a new do-it-yourself 'PR machine' has launched this week in response to demand for affordable PR from startups and the small business sector. New company PingGo, helps companies keep PR inhouse, create credibility and…

Mike McGrail

Mike McGrail: Your Startup Needs to Think About Marketing. Now.

I hear (and experience) tales like this time and time again. Blood, sweat, tears and often serious cash go toward creating the ‘perfect solution’ for that critical problem that needs solved. The product journey begins...…

Strathclyde Partnership for Transport

Glasgow subway & bus operator appoints new media partner

Strathclyde Partnership for Transport (SPT) has appointed Exterion Media, Europe’s largest privately owned Out-of-Home (OOH) advertising business, as its media partner for the Glasgow Subway and Glasgow bus operations. Every year SPT operations oversees 33…

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